Attorney Allen Stewart of Allen Stewart, P.C. came to me with a very specific photography need: he wanted a strong, clean portrait for an advertisement in the National Law Journal.
The photograph would accompany recognition of a significant verdict his firm had achieved, so the image needed to communicate confidence and professionalism while working effectively within an advertising layout.
Creating a Portrait for a Specific Purpose
One of the most important parts of commercial and executive photography is understanding how the finished image will be used.
This wasn’t simply a new headshot for a website or LinkedIn profile. Allen needed an image specifically for a professional advertisement, which influenced how I approached the portrait.
The goal was a photograph that was polished and authoritative without being overly complicated. A clean composition also gave the designer flexibility when incorporating the portrait into the final ad.
Recognizing a Major Trial Verdict
At the time of our shoot, Allen Stewart, P.C. was being recognized for a 2016 verdict involving Monsanto and claims related to PCB exposure.
The verdict was included among the National Law Journal’s Top 100 Verdicts of 2016, and Allen wanted photography appropriate for the advertisement recognizing that achievement.
Rather than making the legal case the focus of this post, I would keep this context brief. The important part for your website today is why he needed the photograph and how you approached the assignment.
Photography Designed Around the Final Use
This is something I discuss with corporate and commercial clients before almost every shoot.
Where will the photograph appear?
Will it be used in an advertisement, on a website, in a publication, in a press release, on LinkedIn, or across several platforms?
Does the designer need room for copy?
Will the photograph need horizontal and vertical crops?
Understanding those details before the shoot helps me create images that aren’t simply good portraits—they’re photographs that work for the client’s actual marketing needs.
Professional Photography for Attorneys and Law Firms
I photograph attorneys, executives, and professional-services firms throughout Dallas–Fort Worth, creating everything from individual executive portraits and consistent firm-wide headshots to team photography, environmental portraits, and custom marketing imagery.
For firms planning a website redesign, advertising campaign, publication, or broader brand update, we can also create a cohesive library of photographs during the same project.