Personal Branding Photography for Dallas Entrepreneur Daniel Bush
Building a business around something you’re passionate about takes more than a good idea. It requires creating an identity, developing a recognizable brand, and finding ways to connect with the people you want to reach.
I photographed Dallas entrepreneur Daniel Bush when he was building RPNT Clothing Company, a clothing brand inspired by his experiences, interests, and personal story.
When we originally created these photographs, I asked Daniel about entrepreneurship, branding, and what motivated him to start his own company.
Turning an Idea Into a Business
How would you describe RPNT Clothing Company?
Daniel: We are a clothing brand that focuses on destiny and direction while implementing some of the awesome moments in my upbringing.
What gave you the courage and motivation to pursue your own business?
Daniel: Change comes during times of being uncomfortable. I got uncomfortable with doing something I didn’t have a passion for, so I decided to start my own clothing line and be a part of something I was in love with.
Building a Personal Brand
Daniel was building RPNT at a time when social media was becoming increasingly important for entrepreneurs and independent brands.
What were your top strategies for promoting your personal brand and business?
Daniel: 1. Social media—people check their Facebook and Instagram more than they check their mail.
- Giving back to the community—this is an awesome time to promote your brand, but most importantly, you’re doing some good.
His answer is particularly interesting looking back. Social media has changed considerably since this interview, but the need for entrepreneurs to have a strong collection of images to represent themselves and their businesses has only grown.
Developing a Brand Identity
How had branding helped you work toward your business goals?
Daniel: I wouldn’t say I have achieved my business goals yet, but branding has helped me establish some awesome relationships and the opportunity to learn from them. I didn’t know everything in the beginning, so I took a little piece from all my encounters during my journey and applied it to my identity. Then RPNT Clothing Co. was born.
What did you see for the future?
Daniel: A lot of hard work, but I won’t stop until we’re successful.
Photography for Entrepreneurs and Business Owners
This is one of the things I enjoy about photographing entrepreneurs: the person and the brand are often closely connected.
For a business owner, professional photography can provide much more than a headshot. A branding session can create portraits, lifestyle photographs, working images, product-focused photographs, and other visual content that can be used throughout a website, social media, marketing, advertising, and press.
The goal is to create a library of photographs that feels consistent with both the person behind the business and the brand they’re building.
Personal Branding Photography in Dallas
Today, I work with entrepreneurs, consultants, executives, creatives, and other professionals throughout Dallas–Fort Worth to create personal branding photography built around how they actually market their businesses.
Before the session, we can plan wardrobe, locations, backgrounds, image style, and the types of photographs needed so the final collection has a purpose beyond simply creating a good portrait.